Scott Rasmussen's Number of the Day for May 31, 2018
The Number of the Day columns published on Ballotpedia reflect the views of the author.
May 31, 2018: Thirty-five percent (35%) of consumers view a product labeled “vegan” as less appealing. That’s a higher negative reaction than Morning Consult found for any other word or phrase.[1]
Other turn-offs include “diet,” “sugar-free,” and “fat-free.”
The most positive words are “fresh,” “farm-fresh,” and “sourced from American farmers.”

Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.
- May 30, 2018 – 61 percent of young adults watch television primarily through streaming services
- May 29, 2018 – 2 NHL teams have reached Stanley Cup finals during their first season
- May 28, 2018 – 103 years of Memorial Days before Congress made it official
- May 25, 2018 – 41.5 million Americans will travel this weekend
- May 24, 2018 – 150 billion dollars spent annually on illegal sports betting
- To see other recent numbers, check out the archive.
Scott Rasmussen’s Number of the Day is published by Ballotpedia weekdays at 8:00 a.m. Eastern. Click here to check out the latest update.
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Columns published on Ballotpedia reflect the views of the author.
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