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Scott Rasmussen's Number of the Day for November 27, 2017
The Number of the Day columns published on Ballotpedia reflect the views of the author.
November 27, 2017: Online holiday sales are projected to reach $107.4 billion this year, according to Adobe Digital Insights (ADI). Today, Cyber Monday, is expected to be the single biggest online shopping day of the season with $6.6 billion in sales.
Online sales are growing much faster than overall retail sales. Compared to last year, online sales are expected to grow 13.8%, while overall retail growth will be only 3.8%.[1]
However, the growth of online sales is slowing down a bit. The industry experienced 17.7% growth in 2015 and 14.4% last year.
ADI also reports that 31% of shoppers plan to spend more online this year than last year. Based upon an analysis of over 1 trillion visits to over 4,500 retail websites, 55 million SKUs, and 12 million social mentions, ADI also made four other predictions about the 2017 holiday season:
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Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.
- November 22, 2017 – 29 percent of Americans in 1963 thought Oswald acted alone
- November 21, 2017 – 21 million new jobs created by the robot revolution
- November 20, 2017 – 1,884 candidates running for Congress in 2018
- November 17, 2017 – 39 percent of wasted food is fruits and vegetables
- November 16, 2017 – 105 regulatory rules canceled by Trump administration
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Columns published on Ballotpedia reflect the views of the author.
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See also
Footnotes
- ↑ CMO.com, "5 Online Shopping Predictions For The 2017 Holiday Season," November 2, 2017
- ↑ ADI says that "online shoppers traditionally buy more items at lower prices during the holidays."
- ↑ Note: This text is quoted verbatim from the original source. Any inconsistencies are attributable to the original source.
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