Scott Rasmussen's Number of the Day for November 28, 2025
The Number of the Day columns published on Ballotpedia reflect the views of the author.
November 28, 2025: Seventy percent (70%) of voters plan to do Christmas or holiday shopping this year. A Napolitan News Service national survey conducted by RMG Research found 21% are not planning to do any shopping.
The survey also found 15% say they will spend more on Christmas and holiday gifts this year compared to last year. Thirty-six percent (36%) say they will spend about the same as last year, 18% say they will spend less, and 30% were not asked, as they did not claim they will be doing any shopping for Christmas or the holidays.
Methodology
The survey of 1,000 registered voters was conducted online by Scott Rasmussen on November 17-18, 2025. Fieldwork for the survey was conducted by RMG Research, Inc. Certain quotas were applied, and the sample was lightly weighted by geography, gender, age, race, education, internet usage, and political party to reasonably reflect the nation’s population of Registered Voters. Other variables were reviewed to ensure that the final sample is representative of that population. The margin of sampling error for the full sample is +/- 3.1 percentage points.
Scott Rasmussen is the president of RMG Research, Inc. and founder of the Napolitan Institute.
Survey questions
Do you plan to do any Christmas or holiday gift shopping this year?
- 70%-Yes
- 21%-No
- 9%-Not sure
[Among all voters] Compared to last year, will you spend more or less on Christmas and holiday gifts this year?
- 30%-Not asked, not shopping
- 15%-More than last year
- 36%-About the same as last year
- 18%-Less than last year
- 1%-Not sure
Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.
- November 27, 2025-74% of voters plan to eat turkey on Thanksgiving
- November 26, 2025-4.807 billion pounds of turkey is projected to be produced in the United States in 2025
- November 25, 2025-Nine state supreme court justices have lost retention elections since 1990
- November 24, 2025-62 years ago, Jack Ruby shot and killed Lee Harvey Oswald
- November 21, 2025-405 years ago, the Mayflower Compact was written
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Columns published on Ballotpedia reflect the views of the author.
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See also
Footnotes
