Scott Rasmussen's Number of the Day for October 23, 2025
October 31, 2025: Thirteen point one billion (13.1 billion) dollars is expected to be spent on Halloween this year, according to the National Retail Federation. This is up from last year, which saw $11.6 billion spent. If this number holds out, it will be the most money spent in the history of Halloween in the United States.[1]
Scott Rasmussen is the president of RMG Research, Inc. and founder of the Napolitan Institute.
Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.
- October 29, 2025-215 races in 2025 will see candidates share the same last name
- October 29, 2025-96 years ago, Black Tuesday crashed the stock market
- October 28, 2025-20% of voters say America is much safer than it was a year ago
- October 27, 2025-72% of voters say freedom of the press is very important
- October 24, 2025-16 states do not have any private school choice programs
To see other recent numbers, check out the archive.
Scott Rasmussen’s Number of the Day is published by Ballotpedia weekdays at 8:00 a.m. Eastern. Bookmark this page to check out the latest update.
The Number of the Day is broadcast on local stations across the country. An archive of these broadcasts can be found here. Scott's most recent book, The Sun is Still Rising: Politics Has Failed But America Will Not, was published in 2018 by the Sutherland Institute.
Columns published on Ballotpedia reflect the views of the author.
Ballotpedia is the nonprofit, nonpartisan Encyclopedia of American Politics.
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