Scott Rasmussen's Number of the Day for October 29, 2018
The Number of the Day columns published on Ballotpedia reflect the views of the author.
October 29, 2018: On Halloween this year, 175 million Americans will spend $9 billion to celebrate. The total is very close to last year’s all-time high of $9.1 billion and works out to an average of $86.79 per person.[1]
The National Retail Federation reports that “consumers plan to spend $3.2 billion on costumes (purchased by 68 percent of Halloween shoppers), $2.7 billion on decorations (74 percent), $2.6 billion on candy (95 percent) and $400 million on greeting cards (35 percent).”[1]
The top costumes for children this year are their favorite princess (3.8 million) or superhero (2.5 million). Millions will also dress up as Batman, a Star Wars character, or a witch.
Nearly half (48%) of adult celebrants will dress up as well. More than 7 million will don a witch’s costume. Vampires, zombies, and pirates are also high on the list.
Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.
- October 26, 2018 – 41,275 political commercials on TV in Phoenix
- October 25, 2018 – 7 state government trifectas highly vulnerable on Election Day
- October 24, 2018 – 79 percent of Amazon Prime users say free shipping is top reason to sign up
- October 23, 2018 – 85.6 percent competitive: U.S. economy rated most competitive in world
- October 22, 2018 – 2 countries in the world have legalized marijuana nationwide
- To see other recent numbers, check out the archive.
Scott Rasmussen’s Number of the Day is published by Ballotpedia weekdays at 8:00 a.m. Eastern. Click here to check out the latest update.
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Columns published on Ballotpedia reflect the views of the author.
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