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Scott Rasmussen's Number of the Day for August 6, 2018

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By Scott Rasmussen

The Number of the Day columns published on Ballotpedia reflect the views of the author.

August 6, 2018: Americans are expected to spend $30.43 billion drunk shopping this year.[1]

Nearly half (46%) of those who drink regularly shop while drunk—a total of 68 million people. They spend an average of $447.57 per person. Food, shoes, clothing, and gambling are the top items purchased under the influence.

Millennials make the most drunk purchases, followed by Gen Xers and baby boomers.


Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.


Scott Rasmussen’s Number of the Day is published by Ballotpedia weekdays at 8:00 a.m. Eastern. Click here to check out the latest update.

The Number of the Day is broadcast on local stations across the country. An archive of these broadcasts can be found here.

Columns published on Ballotpedia reflect the views of the author.

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