Scott Rasmussen's Number of the Day for December 24, 2024
The Number of the Day columns published on Ballotpedia reflect the views of the author.
December 24, 2024: Eighty-one percent (81%) of voters plan to do Christmas or holiday shopping this year. A Napolitan News Service national survey conducted by RMG Research found 13% will not.
The survey also found that 21% will spend more on Christmas or holiday gifts this year compared to last year. Forty-five percent (45%) will spend about the same as last year, 16% will spend less than last year, and 19% were not doing any shopping.
Methodology
The survey of 1,000 registered voters was conducted online by Scott Rasmussen on December 11-12, 2024. Fieldwork for the survey was conducted by RMG Research, Inc. Certain quotas were applied, and the sample was lightly weighted by geography, gender, age, race, education, internet usage, and political party to reasonably reflect the nation’s population of registered voters. Other variables were reviewed to ensure that the final sample is representative of that population. The margin of sampling error for the full sample is +/- 3.1 percentage points.
Scott Rasmussen is the president of RMG Research, Inc.
Survey questions
Okay, do you plan to do any Christmas or holiday gift shopping this year?
- 81%-Yes
- 13%-No
- 6%-Not sure
[Among all voters] Compared to last year, will you spend more or less on Christmas and holiday gifts this year?
- 19%-Not asked, not shopping
- 21%-More than last year
- 45%-About the same as last year
- 16%-Less than last year
- 0%-Not sure
Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.
- December 23, 2024-58% of voters say Christmas is one of our nation's most important holidays
- December 20, 2024-50% of voters favor preventing the government from giving taxpayer dollars to NGOs
- December 19, 2024-20 states have released AI guidance for public schools
- December 18, 2024-57% of voters say federal office workers should be required to return to the office
- December 17, 2024-121 years ago, Orville and Wilbur Wright famously sustained flight on their airplane
To see other recent numbers, check out the archive.-
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Columns published on Ballotpedia reflect the views of the author.
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See also
Footnotes
