Scott Rasmussen's Number of the Day for November 26, 2018
The Number of the Day columns published on Ballotpedia reflect the views of the author.
November 26, 2018: Now that Thanksgiving weekend is behind us, the holiday shopping season is in full swing. This year, consumers are expected to spend an average of $1,007.24. That’s up about $40 from last year according to National Retail Federation data.[1]
With all that shopping, what are people hoping to receive? The top item on the list may be a bit disappointing for those who take time to find just the perfect gift: “For the 12th year in a row, gift cards remain the most popular items on wish lists, requested by 60 percent of those surveyed.” But 53% hope to receive clothing and accessories while 37% mentioned books, movies, and music. Also on the list were “electronics (29 percent), home décor (23 percent), jewelry (22 percent), personal care or beauty items (19 percent), sporting goods (18 percent) and home improvement items (17 percent)."
On a related topic, Friday’s Number of the Day noted that 75 million people will be shopping today on Cyber Monday. That’s second only to Black Friday as the biggest shopping day of the year.
Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.
- November 23, 2018 – 116 million Americans expected to shop today
- November 22, 2018 – 365 million pounds of turkey bought for Thanksgiving
- November 21, 2018 – 54 million Americans traveling this holiday weekend
- November 20, 2018 – 375 million workers worldwide may need to change occupations due to artificial intelligence
- November 19, 2018 – 55 potential candidates for Democratic presidential nomination
- To see other recent numbers, check out the archive.
Scott Rasmussen’s Number of the Day is published by Ballotpedia weekdays at 8:00 a.m. Eastern. Click here to check out the latest update.
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Columns published on Ballotpedia reflect the views of the author.
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