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Tractor Supply ends corporate DEI programs (2024)

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July 2, 2024

Tractor Supply announced June 27 that the company would end its corporate diversity, equity, and inclusion (DEI) programs. The decision came after anti-ESG/DEI activist Robby Starbuck posted on X/Twitter three weeks prior about the company’s diversity initiatives:

The beginning of the end of Tractor Supply’s diversity efforts started on June 6. That afternoon, Robby Starbuck, a former Hollywood director turned conservative activist, posted a message on the social-media platform X saying, “It’s time to expose Tractor Supply.”

He laid out a string of complaints about stances taken by the company and its leaders, from a warehouse displaying pride flags to the CEO promoting the Covid-19 vaccine. …

Three weeks later, Tractor Supply delivered its decision: Diversity, equity and inclusion at the rural chain were over, including related job roles, and so were some of its environmental initiatives and other causes frequently championed by social progressives.[1]

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  1. Note: This text is quoted verbatim from the original source. Any inconsistencies are attributable to the original source.