At least seven outside groups ran ads against Landrieu tying her to Obama and Rep. Nancy Pelosi (D) and criticizing her for her stances on gun control, abortion, the Affordable Care Act and immigration.
Cassidy's first ad, "Energy," featured the candidate promising to oppose Barack Obama's energy policies. In his second ad, "Represent You," Cassidy promised to fight Obama's "amnesty plan." He also included his frequently repeated line that Landrieu voted with Obama 97 percent of the time. In his third ad, "Take A Stand," Cassidy argued that the country voted against Obama's energy, healthcare and immigration policies by voting for Republicans during the November 4 election. Cassidy then asked Louisianians to vote for him so he could fight Obama's policies in the Senate.
Landrieu attempted to portray Cassidy as "incoherent" and "not cool" in her campaign ads. Her ad "Whoa" featured Cassidy giving a speech that the narrator called "incoherent" and also noted that Cassidy voted to cut social security benefits. Landrieu's ad, "Not Cool," attempted to portray Cassidy as "not cool" for voting against raising the minimum wage and equal pay measures for women. Her ad, "Their Best," accused Cassidy of cutting $86 million dollars from Louisiana's schools to pay for a tax break for millionaires. In the ad "What's Right," Landrieu asked voters to send her back to Congress because she has always tried to do the right thing for the citizens of Louisiana.
Landrieu also ran at least two radio ads. The ad "Kevin and Gloria" argued that Louisianians should keep Landrieu because of her clout in Congress, and the second ad, "Evil Twin," accused Cassidy of submitting fraudulent time sheets while working for Louisiana State University.
Louisiana's Democratic Central Committee ran a radio ad for Landrieu. The narrator said, "They have shown our president so much disrespect. From playing the race card in commercials, talking about trying to impeach him, to lying about the progress the country has made under his leadership. The president needs you to have you have his back, now more than ever."[3]
Mary Landrieu 
- In her first ad of the runoff election, Landrieu's ad "Whoa" showed Cassidy giving a speech that the narrator called "incoherent." The ad also noted that Cassidy voted to cut social security benefits.
- Cassidy responded to the ad saying, "They took a two-second clip out of a 15-minute speech. If you look at the whole 15-minute speech, I think I did a pretty good job. This kind of shows a bitter desperation, I think. She knows she’s on the wrong side of the issues, so instead of talking about the issues, she makes up things about the [Veterans Affairs] hospital or she attacks me personally.”[4]
- Landrieu's ad, "Not Cool," attempted to portray Cassidy as "not cool" for voting against raising the minimum wage and equal pay measures for women.
- Landrieu's ad, "Their Best," accused Cassidy of cutting $86 million dollars from Louisiana's schools to pay for a tax break for millionaires.
| Mary Landrieu for Senate, "Whoa."
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| Mary Landrieu for Senate, "Not Cool."
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| Mary Landrieu for Senate, "Their Best."
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- The radio ad, "Kevin and Gloria," argued that Louisianians should keep Landrieu because of her clout in Congress.
- Landrieu's radio ad, "Evil Twin," accused Cassidy of submitting fraudulent time sheets while working for Louisiana State University.
- In the ad "What's Right," Landrieu asked voters to send her back to Congress because she has always tried to do the right thing for the citizens of Louisiana.
| Mary Landrieu for Senate, "Kevin and Gloria" radio ad.
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| Mary Landrieu for Senate, "Evil Twin" radio ad.
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| Mary Landrieu for Senate, "What's Right."
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Bill Cassidy 
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| Cassidy Press, "Represent You."
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| Cassidy Press, "Take A Stand."
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- In "Energy," Cassidy promised to oppose Barack Obama's energy policies.
- In "Represent You," Cassidy promised to fight Obama's "amnesty plan." He also noted that Landrieu voted with Obama 97 percent of the time.
- In "Take A Stand," Cassidy argued that the country voted against Obama's energy, healthcare and immigration policies by voting for Republicans during the November 4 election. Cassidy then asked Louisianians to vote for him so he could fight against Obama's policies in the Senate.
Anti-Landrieu ads
NRSC
- The National Republican Senatorial Committee canceled its $613,985 TV reservation in Louisiana from Nov. 20 - 26. According to Politico, "An NRSC strategist said the party is monitoring the runoff and has plans for a 'significant buy for the last week.'"[5]
- The NRSC's ad "Unanimous," argued that Landrieu voted with Obama 97 percent of the time and called her "Obama's accomplice."
- The NRSC's ad "Lonely," tied Landrieu to the Affordable Care Act (ACA) and noted that 93,000 Louisianians lost their insurance plans because of the ACA.
- The NRSC's ad "Stroke of a Pen," tied Landrieu to Obama and his immigration plan.
Freedom Partners
The Koch funded group Freedom Partners announced plans to spend $890,000 on ads set to run between November 5 and December 6 leading up to the runoff election.[6][7] The ad buy was one of the first post-Election Day buys in Louisiana.[6]
| Freedom Partners Action Fund, "Working Against Us."
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- In "Working Against Us," Freedom Partners argued that Landrieu has hurt Louisiana's residents by helping anti-energy politicians get elected.
NRA
| NRA, "Defeat Barack Obama. Defeat Mary Landrieu."
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- In "Defeat Barack Obama. Defeat Mary Landrieu," The National Rifle Association tied Landrieu to Obama and his "extreme gun control" agenda.
Ending Spending Action Fund
| Ending Spending Action Fund, "Time To Geaux."
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- The Ending Spending Action Fund ad, "Time To Geaux" argued that "Washington has changed Mary Landrieu, and it's time for her to geaux."
Women Speak Out PAC
| Women Speak Out PAC, "Mary Landrieu's Abortion Record is Too Extreme for LA."
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- The ad "Mary Landrieu's Abortion Record is Too Extreme for LA" argued that Landrieu supports late-term abortions.
American Crossroads
| American Crossroads: "Spelling Bee LA."
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Conservative Campaign Committee
| Conservative Campaign Committee, "Obamacare Stupid."
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- The Conservative Campaign Committee released the ad "Obamacare Stupid." The ad featured Jonathan Gruber's controversial comments about the "stupidity of the American voter" being needed to pass the Affordable Care Act (ACA). The ad then tied Landrieu to Gruber, Obama and her "deciding vote" for the ACA.
Anti-Cassidy ads
Louisiana Democratic Central Committee
| Louisiana Democratic Central Committee, "Landrieu for Senate KBZE Berwick 11 17 14."
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- The narrator in the radio ad released by Louisiana's Democratic Central Committee said, "They have shown our president so much disrespect. From playing the race card in commercials, talking about trying to impeach him, to lying about the progress the country has made under his leadership. The president needs you to have you have his back, now more than ever."[8]
See also
External links
- ↑ Cook Political Report, "2014 SENATE ELECTION RESULTS BY RACE RATING," accessed November 3, 2014
- ↑ Sabato's Crystal Ball, "2014 Senate Races," accessed November 24, 2014
- ↑ Bloomberg.com, "The Very Mild Race War in Louisiana's Runoff," accessed November 18, 2014
- ↑ The Hill, "Cassidy: Landrieu ad shows 'desperation’," accessed November 17, 2014
- ↑ Politico, "Losing Dems eyeing 2016 comeback - Begich concedes in Alaska - NRSC cancels Week-2 ads in Louisiana," accessed November 18, 2014
- ↑ 6.0 6.1 Washington Post, "READ IN: Friday, July 18, 2014: MH 17 carried AIDS researchers, Boehner doubts immigration funds can pass, Walker against Common Core, Koch bros buy in OR SEN, LA runoff," accessed July 22, 2014
- ↑ Politico, "Kochs launch new super PAC for midterm fight," accessed July 22, 2014
- ↑ Bloomberg.com, "The Very Mild Race War in Louisiana's Runoff," accessed November 18, 2014
Senators
Representatives
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