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Watsonville, California, Hotel Tax, Measure J (November 2016)

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Local ballot measure elections in 2016

Measure J: Watsonville Hotel Tax
LocalBallotMeasures Final.png
The basics
Election date:
November 8, 2016
Status:
Approveda Approved
Topic:
Local hotel tax
Amount: Increase from 10% to 11%
Expires in: Never
Related articles
Local hotel tax on the ballot
November 8, 2016 ballot measures in California
Santa Cruz County, California ballot measures
City tax on the ballot
See also
Watsonville, California

A hotel tax measure was on the ballot for Watsonville voters in Santa Cruz County, California, on November 8, 2016. It was approved.

A yes vote was a vote in favor of authorizing the city to increase its hotel tax from 10 percent to 11 percent.
A no vote was a vote against authorizing the city to increase its hotel tax from 10 percent to 11 percent.

Election results

Measure J
ResultVotesPercentage
Approveda Yes 9,628 75.24%
No3,16924.76%
Election results from Santa Cruz County Elections Office

Text of measure

Ballot question

The following question appeared on the ballot:[1]

To protect the quality of life in Watsonville by limiting further cuts to police, fire, emergency services, parks and recreation, economic development, job creation, and essential city services; shall the City of Watsonville be authorized to levy an additional one percent of Transient Occupancy Tax on people staying at lodging facilities in the City?[2]

Impartial analysis

The following impartial analysis of the measure was prepared by the office of the Watsonville City Attorney:

Article 3 of Chapter 6 of Title 3 of the Watsonville Municipal Code has levied a 10% transient occupancy tax since 1964 on each hotel or motel guest in the City. The City Council voted to approve the proposed tax but it can only go into effect if it is also approved by a majority of voters at the November 2016 election. This ballot measure, if approved by City voters, would increase that tax rate from 10% to 11% of the rent charged by the hotel or motel operator.

This transient occupancy tax is a general tax meaning that all tax revenue is deposited in the City's General Fund and is available to pay for the costs of all City operations and programs including police and fire protection, parks and recreation programs, economic and employment development, and other essential City services. This ballot measure therefore proposes a "general purpose tax" rather than a "special purpose tax" and requires a simple majority vote for adoption.

Since many of the City's hotel/motel guests are non-City residents who are tourists or City visitors, much of the increased tax revenue generated by this measure, if adopted by the voters, would be paid by non-City residents. Proceeds will underwrite the costs of providing municipal services to these visitors while here and to City residents.

A “Yes” vote will increase the tax from 10% to 11%. A “No” vote will leave the tax unchanged.

The above statement is an impartial analysis of the proposed transient occupancy tax increase ordinance. [2]

—Watsonville City Attorney[1]

Full text

The full text of the measure is available here.

Path to the ballot

See also: Laws governing local ballot measures in California

This measure was put on the ballot through a vote of the governing officials of Watsonville, California.

Recent news

The link below is to the most recent stories in a Google news search for the terms Watsonville Local hotel tax. These results are automatically generated from Google. Ballotpedia does not curate or endorse these articles.

See also

External links

Footnotes

  1. 1.0 1.1 Santa Cruz County Elections Office, "Local Measures on the November 8, 2016 Ballot," accessed November 14, 2016
  2. 2.0 2.1 Note: This text is quoted verbatim from the original source. Any inconsistencies are attributable to the original source.