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WinRed
| WinRed | |
 | |
| Basic facts | |
| Type: | PAC |
| Founder(s): | Gerrit Lansing |
| Year founded: | 2019 |
| Website: | Official website |
WinRed is an online platform that raises funds for Republican candidates. It was founded in 2019 as a response to the Democratic fundraising platform ActBlue. WinRed has called itself "the #1 fundraising technology used by conservatives" and said it was "supported by a united front of the Trump campaign, RNC, RSLC, NRSC, and NRCC."[1][2]
According to the WinRed website, "Donations made on our platform go to the WinRed PAC and then get transfered directly to the candidate you want it to go to."[1]
History
WinRed was founded in June 2019 as a response to the digital fundraising work done by ActBlue for Democratic candidates. Shortly after its creation, WinRed was officially endorsed by President Donald Trump's (R) re-election campaign.[3]
In an effort to get all candidates for federal office using the new platform, the Republican National Committee announced in July 2019 it would not offer financial or other support to candidates who did not use WinRed.[4]
Originally only a fundraising option for candidates for federal office, WinRed announced on April 17, 2020, “Starting now, EVERY SINGLE REPUBLICAN seeking office will be able to tap into the same tools that help President Trump and hundreds of other Republicans in Congress raise money from small-dollar donors.”[2] According to The Hill, the organization was “teaming up with the Republican State Leadership Committee (RSLC) to expand its platform to all Republican candidates.”[5]
Work and activities
Candidate contributions
WinRed is an online fundraising platform, meaning it does not donate money to candidates. Instead, it serves as a conduit, processing donations to a campaign and then giving them to that particular candidate. Users can also purchase merchandise from various candidates. WinRed reported that six times as many candidates and party organizations in 2024 created pages on the fundraising platform to receive donations as during the 2020 election cycle.[6]
2019
According to its website, WinRed raised more than $300,000 in contributions for Dan Bishop's (R) victory in the special election for North Carolina's 9th Congressional District. The money came from 12,000 donations from individuals in all 50 states and six U.S. territories.[7]
2022
During the 2022 midterms, WinRed processed $1.2 billion in donations from 2.5 million individual donors over the course of the election cycle.Cite error: Invalid <ref> tag; name cannot be a simple integer. Use a descriptive title Of that total, $528 million was raised by U.S. Senate and U.S. House candidates.Cite error: Invalid <ref> tag; name cannot be a simple integer. Use a descriptive title
2024
During the 2024 election cycle, WinRed reported that 4.5 million individual donors gave over $1.8 billion to Republican candidates using the platform.Cite error: Invalid <ref> tag; name cannot be a simple integer. Use a descriptive title Over 5,800 candidates and party organizations used the platform.Cite error: Invalid <ref> tag; name cannot be a simple integer. Use a descriptive title WinRed reported over $36 million in donations on May 30th and over $34 million in donations on May 31st, a record, after a Manhattan jury found Donald Trump guilty of 34 counts of falsifying business records in the first degree.[8]
Notable endorsements
This section displays endorsements this organization made in elections within Ballotpedia's coverage scope. Know of one we missed? Click here to let us know.
Finances
The following is a breakdown of WinRed's receipts and disbursements from 2020 to 2024, according to filings with the Federal Elections Commission[9]
| Year | Receipts | Disbursements |
|---|---|---|
| 2020 | $2,137,592,737.38 | $2,137,592,230.93 |
| 2021 | $517,758,434.95 | $517,758,224.53 |
| 2022 | $662,225,521.41 | $662,224,875.62 |
| 2023 | $431,165,234.46 | $430,965,507.27 |
| 2024 | $1,255,290,931.44 | $1,253,031,874.45 |
Recent news
The link below is to the most recent stories in a Google news search for the terms 'WinRed'. These results are automatically generated from Google. Ballotpedia does not curate or endorse these articles.
See also
- What is an influencer?
- National Republican Senatorial Committee
- National Republican Congressional Committee
External links
Footnotes
- ↑ 1.0 1.1 WinRed, "What is WinRed?" accessed August 4, 2025
- ↑ 2.0 2.1 WinRed, "WinRed Now Works at the State Level," April 17, 2020
- ↑ WinRed, "Launch" June 24, 2019
- ↑ Real Clear Politics, "Top GOP Senate Campaigns Aren't Using WinRed," July 24, 2019
- ↑ The Hill, "GOP online donor platform expanded to state level," April 17, 2020
- ↑ WinRedThe Dramatic Increase in Page Building Activity on WinRed," July 31, 2025
- ↑ WinRed, "First 90 Days of WinRed Shows GOP Rivaling ActBlue," September 23, 2019
- ↑ WinRed , "WinRed sets records with Trump fundraising haul," June 7, 2024
- ↑ Federal Elections Commission , "WinRed," accessed August 4, 2025
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