Woke, Inc. by Vivek Ramaswamy (2021)
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Woke, Inc.: Inside Corporate America's Social Justice Scam (2021) is a book by American entrepreneur, political commentator, author, and 2024 Republican primary presidential candidate Vivek Ramaswamy that argues "'[s]takeholder capitalism' ... robs us of our money, our voice, and our identity."[1]
"There’s a new invisible force at work in our economic and cultural lives. It affects every advertisement we see and every product we buy, from our morning coffee to a new pair of shoes. 'Stakeholder capitalism' makes rosy promises of a better, more diverse, environmentally-friendly world, but in reality this ideology championed by America’s business and political leaders robs us of our money, our voice, and our identity.
"Vivek Ramaswamy is a traitor to his class. He’s founded multibillion-dollar enterprises, led a biotech company as CEO, he became a hedge fund partner in his 20s, trained as a scientist at Harvard and a lawyer at Yale, and grew up the child of immigrants in a small town in Ohio. Now he takes us behind the scenes into corporate boardrooms and five-star conferences, into Ivy League classrooms and secretive nonprofits, to reveal the defining scam of our century.
"The modern woke-industrial complex divides us as a people. By mixing morality with consumerism, America’s elites prey on our innermost insecurities about who we really are. They sell us cheap social causes and skin-deep identities to satisfy our hunger for a cause and our search for meaning, at a moment when we as Americans lack both.
"This book not only rips back the curtain on the new corporatist agenda, it offers a better way forward. America’s elites may want to sort us into demographic boxes, but we don’t have to stay there. Woke, Inc. begins as a critique of stakeholder capitalism and ends with an exploration of what it means to be an American in 2021—a journey that begins with cynicism and ends with hope."[1]Author
Vivek Ramaswamy is an entrepreneur, political commentator, author, former Republican presidential candidate, and Ohio gubernatorial candidate. Ramaswamy also created an asset management fund in 2022 that he said would seek to "restore the voice of the everyday citizen in the economy by advancing a simple worldview in corporate American board rooms: Pursue excellence in your products and services to your customers over any other agenda, including social and political agendas."[2]
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