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Morgan Hill, California, Measure A, Development Master Plan Referendum (March 2020)

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Morgan Hill Measure A
LocalBallotMeasures Final.png
Election date
March 3, 2020
Topic
Local zoning, land use and development
Status
Defeatedd Defeated
Type
Initiative
Origin
Citizens


A referendum on an amendment to the city's master plan was on the ballot for Morgan Hill voters in Santa Clara County, California, on March 3, 2020.[1] It was defeated.

A "yes" vote supported adopting the city ordinance that amends the development master plan to allow for hotel construction in the area zoned for the Madrone Village Shopping Center.
A "no" vote opposed adopting the city ordinance that amends the development master plan to allow for hotel construction in the area zoned for the Madrone Village Shopping Center, thereby not allowing hotel construction in the area.


A simple majority was required for the approval of Measure A.

Election results

Morgan Hill Measure A

Result Votes Percentage
Yes 4,726 33.02%

Defeated No

9,586 66.98%
Results are officially certified.
Source


Text of measure

Ballot question

The ballot question was as follows:[1]

Shall the ordinance No. 2295, amending a Planned Development Master Plan for 'Madrone Village Shopping Center' located on the northwest corner of Madrone Parkway and Cochrane Road (APN's 726-33-029,030, and 031), to add hotels as an approved use, which is consistent with the City's General Plan and Economic Blueprint to encourage tourism, and that generates new City revenues for City services including public safety, street repairs and other infrastructure be adopted?[2]

Impartial analysis

The following impartial analysis of the measure was prepared by the office of the city attorney:[3]

Measure A is a referendum of the Morgan Hill City Council's February 6, 2019 adoption of Ordinance No. 2295, New Series, which amends the master plan for the Madrone Village Shopping Center to allow two new four-story hotels in the commercial development at the corner of Madrone Parkway and Cochrane Road. The measure was placed on the ballot as a result of receipt by the City Clerk of a petition signed by the requisite number of voters. Approval of Measure A would affirm Ordinance No. 2295, New Series and the amendment to the master plan will be approved. If the measure fails, then amendment to the master plan will be denied.

Current Zoning: The Madrone Village Shopping Center is partially developed, with an existing 27,580 square feet of commercial space. Under the existing master plan, a developer could build an additional 48,632 square feet of retail in a single building.

Proposed Amendment: A yes vote on Measure A would allow the property owner to replace the planned 48,632 square foot retail building with two new hotels.

Effect of the Ordinance: The proposed ordinance is consistent with the Morgan Hill General Plan, which encourages the development of amenities that support workers and businesses, including hotels. The proposed ordinance is also consistent with the City's Economic Blueprint, which encourages zoning decisions that support the creation of new hotels. The City's Economic Development Department estimates that two new hotels would generate approximately $800,000 per year in transient occupancy tax revenues, which would be used to fund City services, including public safety and street maintenance. A yes vote in favor of Measure A will allow the development of two new hotels in the Madrone Village Shopping Center. A no vote against Measure A will preserve the existing master plan, which allows the development of a single 48,632 square foot retail building.[2]

Full text

The full text of the measure is available here.

Path to the ballot

See also: Laws governing local ballot measures in California

This measure was put on the ballot through a successful veto referendum petition drive.[1]


See also

External links

Footnotes

  1. 1.0 1.1 1.2 Morgan Hill, "Full Text and Ballot Language," accessed February 25, 2020
  2. 2.0 2.1 Note: This text is quoted verbatim from the original source. Any inconsistencies are attributable to the original source.
  3. Morgan Hill, "Impartial Analysis of Measure A," accessed February 25, 2020