It’s the 12 Days of Ballotpedia! Your gift powers the trusted, unbiased information voters need heading into 2026. Donate now!
Scott Rasmussen's Number of the Day for December 11, 2025
The Number of the Day columns published on Ballotpedia reflect the views of the author.
December 11, 2025: Eleven percent (11%) of voters say they will be doing all of their holiday shopping online. A Napolitan News Service national survey conducted by RMG Research found 27% say their holiday shopping will be done Mostly Online, 36% say About Half-and-Half, 9% say Mostly in Retail Stores, and 5% All in Retail Stores.
The survey also found 15% have not started holiday shopping. Twenty-three percent (23%) have done a little, 18% have done about half, 13% say most of their shopping is finished, 4% are completely finished, and 28% did not claim they were going to do any holiday shopping this year.
Methodology
The survey of 1,000 registered voters was conducted online by Scott Rasmussen on December 1-2, 2025. Fieldwork for the survey was conducted by RMG Research, Inc. Certain quotas were applied, and the sample was lightly weighted by geography, gender, age, race, education, internet usage, and political party to reasonably reflect the nation’s population of Registered Voters. Other variables were reviewed to ensure that the final sample is representative of that population. The margin of sampling error for the full sample is +/- 3.1 percentage points.
Scott Rasmussen is the president of RMG Research, Inc. and founder of the Napolitan Institute.
Survey questions
Will your holiday shopping be done online, in retail stores, or both?
- 11%-All online
- 27%-Mostly online
- 36%-About half-and-half
- 9%-Mostly in retail stores
- 5%-All in retail stores
- 11%-Not sure
[Among all voters] How much of your Christmas or holiday shopping have you completed so far?
- 28%-Not asked, not shopping
- 15%-None, I have not started holiday shopping
- 23%-A little
- 18%-About half
- 13%-Most of my holiday shopping is finished
- 4%-I am completely finished shopping for the holidays
- 0%-Not sure
Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.
- December 10, 2025-29% of voters claim businesses in their area are likely to be hiring
- December 9, 2025-47% of voters are able to regularly set aside money in savings and/or retirement accounts
- December 8, 2025-84 years ago, the United States Declared War on Japan
- December 5, 2025-92 years ago, the 21st Amendment was ratified
- December 4, 2025-23 of 35 states with U.S. Senate elections this year require or allow candidates to gather signatures to get on the ballot
To see other recent numbers, check out the archive.
Scott Rasmussen’s Number of the Day is published by Ballotpedia weekdays at 8:00 a.m. Eastern. Click here to check out the latest update.
The Number of the Day is broadcast on local stations across the country. An archive of these broadcasts can be found here.
Columns published on Ballotpedia reflect the views of the author.
Ballotpedia is the nonprofit, nonpartisan Encyclopedia of American Politics.
See also
Footnotes
