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Scott Rasmussen's Number of the Day for January 31, 2020

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By Scott Rasmussen

The Number of the Day columns published on Ballotpedia reflect the views of the author.

January 31, 2020: When the Kansas City Chiefs and San Francisco 49ers meet on the football field Sunday, American consumers will spend an estimated $17.2 billion to enjoy the event.[1]

According to the National Retail Federation (NRF), 194 million adults will spend an average of $88.65 each. The vast majority of that money (80%) will be spent on food and drink. Another 11% will be spent on team merchandise. New TV’s, decorations, and furniture round out the spending for the big game.[1]

Forty-seven percent (47%) of men say the game itself is the most important part of the event. Just 19% of women agree.[1]

  • Twenty percent (20%) of women see the commercials as most important along with 13% of men.
  • 14% of women are most interested in the halftime show, a view shared by 7% of men.
  • 29% of women won’t be watching. Neither will 18% of men.[1]



Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.


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Scott Rasmussen’s Number of the Day is published by Ballotpedia weekdays at 8:00 a.m. Eastern. Click here to check out the latest update.

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Columns published on Ballotpedia reflect the views of the author.

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