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Scott Rasmussen's Number of the Day for January 5, 2018
The Number of the Day columns published on Ballotpedia reflect the views of the author.
January 5, 2018: During the first nine months of 2017, 2.7 million Americans cut the cord and dropped cable and satellite pay-TV services. That followed 1.6 million cord-cutters in 2016.[1]
According to Craig Moffett, senior analyst at the research firm MoffettNathanson, 2017 “was really the year that cord-cutting went mainstream.”
Twenty-eight percent (28%) of Americans now rely primarily on streaming services for their television experience.[2]
But that overall figure hides the magnitude of the change sweeping through the industry. The traditional cable and satellite services remain dominant only among older Americans (aged 50 and above).
Among adults under 30, streaming services dominate and are the primary source of television for 61%.
Among those aged 30-49, the streaming services have just about caught up to traditional services. Thirty-seven percent (37%) rely primarily upon streaming, while 52% still use traditional pay services.
According to the Chicago Tribune, “the biggest reason for taking the plunge into streaming is price. The average cost to subscribe to traditional pay TV is more than $100 per month, while the average bill for a streaming TV service runs $35 to $40, on top of the cost of an internet connection.”[1]
Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.
- January 4, 2018 – 83 percent of Americans say they understand the risk of police work
- January 3, 2018 – 7 percent of Americans think it’s very likely their job will be replaced by automation
- January 2, 2018 – 62 percent of media coverage about Donald Trump was negative
- December 29, 2017 – 635 proposed regulations withdrawn
- December 28, 2017 – 46 percent say it’s completely accurate to say they’re proud to be an American
- To see other recent numbers, check out the archive.
Scott Rasmussen’s Number of the Day is published by Ballotpedia weekdays at 8:00 a.m. Eastern. Click here to check out the latest update.
The Number of the Day is broadcast on local stations across the country. An archive of these broadcasts can be found here.
Columns published on Ballotpedia reflect the views of the author.
Ballotpedia is the nonprofit, nonpartisan Encyclopedia of American Politics.
See also
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