MS NOW
| MS NOW | |
 | |
| Basic facts | |
| Location: | New York |
| Type: | News Media |
| Top official: | Rebecca Kutler |
| Founder(s): | Tom Rogers |
| Year founded: | 1996 |
| Website: | Official website |
MS NOW is a cable news channel and website owned by Versant.[1] MS NOW was first launched in 1996 as MSNBC by then-NBC President Tom Rogers as a joint effort between Microsoft and NBC.[2][3] In 2025, the network changed its name to MS NOW after the network separated from NBCUniversal.[4]
Background
MSNBC was founded by Tom Rogers, who also founded CNBC.[5][3] Rogers was the president of NBC in 1996 when he created MSNBC, which was a joint venture with Microsoft.[3]
MSNBC.com was considered a partner of NBC News Digital, which also included NBCNews.com, MSNBC.com, TODAY.com, NBCPolitics.com, Nightly News, Meet the Press, Dateline, Newsvine, and Breaking News.[6] Originally, the network was more technology-oriented due, in part, to the relationship the network had with Microsoft, which invested $220 million in the company. Microsoft used MSNBC.com to test out information distribution networks.[2]
On August 18, 2025, MSNBC announced it was changing its name to MS NOW (My Source for News, Opinion, and the World) amid a restructuring at NBCUniversal, which saw other networks separate from the NBC brand as part of a new, standalone brand, Versant. Versant president Mark Lazarus said, "While the name will be different, the brand’s commitment to its audience will not change."[4]
Leadership
Rebecca Kutler is the president of MS NOW as of November 2025.[7]
As of November 2025, the following are listed as digital editors on their website:[8]
- Executive Editor: Meredith Bennett-Smith
- Senior Opinion Editor: Clarissa Pharr
- Senior Blogs Producer: Hayley Miller
- Opinion Editor: Jarvis DeBerry
- Opinion Editor: Jim Downie
- Blogs Editor: Shawn Cox
- Weekend Editor: Victor Brand
Work and activities
Mission
MS NOW said their mission was the same as MSNBC's mission:
| “ | Our mission remains unchanged. You’ll find the same commitment to justice, progress, and the truth.
We will continue to cover the day’s news, ask the tough questions, and explain how it all impacts you.[9] |
” |
Notable endorsements
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Circulation
In 2024, while still MSNBC, the network had an average prime-time average of 1.17 million viewers, lower than Fox News' 3.11 million, but higher than CNN's numbers.[10]
Finances
As of October 2025, financial data for MS NOW was not available. If you have information to share, click here.
Media
Recent news
The link below is to the most recent stories in a Google news search for the terms MSNBC. These results are automatically generated from Google. Ballotpedia does not curate or endorse these articles.
See also
External links
Footnotes
- ↑ MS NOW, "What you need to know about MS NOW," October 27, 2025
- ↑ 2.0 2.1 Success Story, "MSNBC," accessed February 3, 2016
- ↑ 3.0 3.1 3.2 Columbia Law School, "TOM ROGERS," accessed February 3, 2016
- ↑ 4.0 4.1 The Washington Post, "MSNBC is becoming MS Now: My Source for News, Opinion, and the World," August 18, 2025
- ↑ Comcast, "Andrew Lack," accessed February 3, 2016
- ↑ NBC News, "About NBC News Digital," accessed February 3, 2015
- ↑ Versant Media, "Rebecca Kutler," accessed November 20, 2025
- ↑ MSNOW, "MS NOW Digital Contacts," accessed November 20, 2025
- ↑ Note: This text is quoted verbatim from the original source. Any inconsistencies are attributable to the original source.
- ↑ AP News, "MSNBC’s name is being replaced, but its leaders insist that its mission will remain the same," November 12, 2025
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