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Scott Rasmussen's Number of the Day for February 14, 2019

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By Scott Rasmussen

The Number of the Day columns published on Ballotpedia reflect the views of the author.

February 14, 2019: Fifty-one percent (51%) of American adults will celebrate Valentine’s Day this year. That’s down from 55% last year and a record high of 63% just over a decade ago.[1]

Still, the National Retail Federation reports that total spending on Valentine’s Day this year is expected to reach an all-time high of $20.7 billion.

The average man will be spending $229.54 while the average woman will spend $97.77.

Thirty-four percent (34%) will give their significant other an evening out and spend a collective $3.5 billion. Only half as many (18%) will give jewelry, but that will account for a slightly larger share of the spending at $3.9 billion.

Other gifts will include $2.1 billion spent on clothing, $1.9 billion on flowers, $1.8 billion on candy, $1.3 billion on gift cards, and $933 million on greeting cards.


Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.


Scott Rasmussen’s Number of the Day is published by Ballotpedia weekdays at 8:00 a.m. Eastern. Click here to check out the latest update.

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Columns published on Ballotpedia reflect the views of the author.

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