Scott Rasmussen's Number of the Day for February 26, 2019
The Number of the Day columns published on Ballotpedia reflect the views of the author.
February 26, 2019: In 2019, a total of $130 billion is expected to be spent on digital advertising. That accounts for 54% of all advertising this year, and it marks an important transition in the communications industry. It’s the first time ever that digital advertising has attracted more money than traditional ad platforms.[1]
However, the trend is just getting started. Within five years, eMarketer projects that two-thirds of all ad spending will be devoted to digital platforms. Driving this trend, of course, is the fact that people are spending more and more time on digital devices.
As a result, print versions of newspapers and magazines are expected to see an 18% decline in revenue this year. TV ad spending will slip by just 2%.
Roughly 60% of all digital advertising revenue goes to Google and Facebook.
Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.
- February 25, 2019 – 73 percent of voters favor increasing the minimum wage
- February 22, 2019 – 24 percent of voters believe genuine privacy is possible in the digital era
- February 21, 2019 – 78 percent of voters nationwide believe it’s appropriate to ask about citizenship on census forms
- February 20, 2019 – 4 states require paid family leave
- February 19, 2019 – 10 years ago today, Rick Santelli’s rant launched the tea party movement
- To see other recent numbers, check out the archive.
Scott Rasmussen’s Number of the Day is published by Ballotpedia weekdays at 8:00 a.m. Eastern. Click here to check out the latest update.
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Columns published on Ballotpedia reflect the views of the author.
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