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Atwater, California, Measure C, Hotel Tax (November 2018)

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Local ballot measure elections in 2018
Measure C: Atwater Hotel Tax
LocalBallotMeasures Final.png
The basics
Election date:
November 6, 2018
Status:
Defeatedd Defeated
Topic:
Local hotel tax
Amount: Increase from 8% to 10%
Expires in: No expiration
Related articles
Local hotel tax on the ballot
November 6, 2018 ballot measures in California
Merced County, California ballot measures
City tax on the ballot
See also
Atwater, California

A hotel tax increase was on the ballot for Atwater voters in Merced County, California, on November 6, 2018. It was defeated.

A yes vote was a vote in favor of authorizing the city to increase its hotel tax from 8 percent to 10 percent.
A no vote was a vote against authorizing the city to increase its hotel tax from 8% to 10%.

Election results

Atwater Measure C

Result Votes Percentage
Yes 3,073 45.14%

Defeated No

3,734 54.86%
Results are officially certified.
Source


Text of measure

Ballot question

The ballot question was as follows:[1]

Shall the City of Atwater adopt an ordinance to increase the City’s transient occupancy tax from eight percent (8%) to ten percent (10%), to generate an additional $10,000 annually from hotel and other rental guests, with all funds to be collected only for the City of Atwater to fund general City services?[2]

Impartial analysis

The following impartial analysis of the measure was prepared by the office of the Atwater City Attorney:

California Elections Code section 9280 requires the City Attorney to prepare an analysis of any proposed ballot measure, showing the effect of the measure on existing law and describing the operation of the measure.

The City Council of the City of Atwater (“City”) has authorized Measure C to be placed on the ballot, which would increase the City’s existing Transient Occupancy Tax (“TOT”), commonly known as a hotel tax, from 8 percent to 10 percent of the rent charged by the hotel operator.

The City's current TOT rate is 8 percent and, according to the City's 2017 budget, generates roughly $40,000 in general fund revenue annually. Estimates indicate that the 2 percent increase would generate an additional $10,000 in revenue for the General Fund each year. The City's current 8 percent rate is on the lower end of transient occupancy rates in nearby communities, and the proposed 2 percent increase would result in a rate on par with Merced County and other similarly sized cities in the Central Valley.

Measure C is proposed as a tax for general purposes, therefore a majority of City voters must approve Measure C for it to go into effect. The funds generated by Measure C will be deposited into the City’s general fund and will be available for any municipal purpose, such as improvements to the City’s public facilities, streets, and sidewalks, and increased police and fire services.

A 'YES' vote would approve the proposed increase to the City’s TOT tax.

A 'NO' vote is a vote against the proposed increase to the City’s TOT tax. [2]

—Atwater City Attorney[3]

Full text

The full text of the measure is available here.

Support

Supporters

The following individuals signed the official argument in favor of the measure: https://www.co.merced.ca.us/DocumentCenter/View/19250/Measure-C-Impartial-Analysis

Arguments in favor

Official argument

The following official argument was submitted in favor of the measure:

[2]

Path to the ballot

See also: Laws governing local ballot measures in California

This measure was put on the ballot through a vote of the governing officials of Atwater, California.

See also

External links

Footnotes

  1. Merced County, "Measure C Question," accessed September 19, 2018
  2. 2.0 2.1 2.2 Note: This text is quoted verbatim from the original source. Any inconsistencies are attributable to the original source.
  3. Merced County, "Measure C Impartial Analysis," accessed September 19, 2018