Scott Rasmussen's Number of the Day for May 16, 2018
The Number of the Day columns published on Ballotpedia reflect the views of the author.
May 16, 2018: Media properties in the U.S. will generate $197 billion in 2018, a 5.5% increase over the prior year. However, advertising on traditional media platforms will decline while digital platforms experience a 14.3% increase. As a result, for the first time ever, digital platforms will account for 50% of all advertising sales.[1]
National television advertising peaked in 2016 and fell 2.2% in 2017. According to Magna Global, national TV revenues are expected to decline by 2 percent annually at least through 2022.[2]
The overall growth in advertising is driven by both the strong economy and cyclical events such as the Olympics and the midterm elections. However, television, print, and radio advertising revenues are expected to decline.
Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.
- May 15, 2018 – 32 percent of American children living with an unmarried parent
- May 14, 2018 – 890 billion dollars held by U.S. philanthropic foundations
- May 11, 2018 – 9 percent reduction in hours worked by Americans since 1960
- May 10, 2018 – 500 dollar per employee head tax proposed in Seattle
- May 9, 2018 – 22 states have passed laws concerning self-driving vehicles
- To see other recent numbers, check out the archive.
Scott Rasmussen’s Number of the Day is published by Ballotpedia weekdays at 8:00 a.m. Eastern. Click here to check out the latest update.
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Columns published on Ballotpedia reflect the views of the author.
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