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Scott Rasmussen's Number of the Day for October 31, 2019

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By Scott Rasmussen

The Number of the Day columns published on Ballotpedia reflect the views of the author.

October 31, 2019: A National Retail Federation survey found that 172 million Americans plan to celebrate Halloween today. Spending on costumes, candy, and more will total $8.8 billion.[1]

That total includes $3.2 billion spent buying costumes, a number boosted by the fact that 29 million people plan to dress their pets in costume.[1]

Sixty-nine percent (69%) will be handing out candy at a collective price of $2.6 billion.[1]


Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.

  • To see other recent numbers, check out the archive.

Scott Rasmussen’s Number of the Day is published by Ballotpedia weekdays at 8:00 a.m. Eastern. Click here to check out the latest update.

The Number of the Day is broadcast on local stations across the country. An archive of these broadcasts can be found here.

Columns published on Ballotpedia reflect the views of the author.

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