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Scott Rasmussen's Number of the Day for October 26, 2018
The Number of the Day columns published on Ballotpedia reflect the views of the author.
October 26, 2018: A total of 41,275 political spots aired on broadcast television in Phoenix between September 3 and October 16.
Data provided by Kantar Media/CMAG shows that means "TV viewers in Phoenix have been more saturated in politics than anywhere in the nation."[1] That’s partly because Arizona features one of the nation’s most hotly contested Senate races, a close governor’s race, and an expensive initiative battle about renewable energy.
The next nine most saturated markets all take place in states with competitive races for U.S. Senate, governor, or U.S. House of Representatives. The list includes Las Vegas, Tucson, Tampa, Minneapolis, Orlando, Denver, Los Angeles, Reno, and Miami.
Other data suggests that the volume of television advertising is more than double the level from the last midterm elections in 2014.
Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.
- October 25, 2018 – 7 state government trifectas highly vulnerable on Election Day
- October 24, 2018 – 79 percent of Amazon Prime users say free shipping is top reason to sign up
- October 23, 2018 – 85.6 percent competitive: U.S. economy rated most competitive in world
- October 22, 2018 – 2 countries in the world have legalized marijuana nationwide
- October 19, 2018 – 65 percent of Google News links point to left-leaning news sources
- To see other recent numbers, check out the archive.
Scott Rasmussen’s Number of the Day is published by Ballotpedia weekdays at 8:00 a.m. Eastern. Click here to check out the latest update.
The Number of the Day is broadcast on local stations across the country. An archive of these broadcasts can be found here.
Columns published on Ballotpedia reflect the views of the author.
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