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Scott Rasmussen's Number of the Day for October 31, 2023

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By Scott Rasmussen

The Number of the Day columns published on Ballotpedia reflect the views of the author.

October 31, 2023: According to the National Retail Federation, Americans are expected to spend an average of $108.24 per person on Halloween this year. Seventy-three percent (73%) are expected to celebrate the holiday, up from 69% last year and 68% pre-pandemic.[1]

Pet owners are expected to spend a total of $700 million on costumes for pets.[1]

Note: Neither Scott Rasmussen, ScottRasmussen.com, nor RMG Research, Inc. have any affiliation with Rasmussen Reports. While Scott Rasmussen founded that firm, he left nearly a decade ago and has had no involvement since that time.



Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.

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