Scott Rasmussen's Number of the Day for October 31, 2025
The Number of the Day columns published on Ballotpedia reflect the views of the author.
October 31, 2025: Thirteen point one billion dollars is expected to be spent on Halloween this year, according to the National Retail Federation. This is up from last year, which saw $11.6 billion spent. If this number holds out, it will be the most money spent in the history of Halloween in the United States.[1]
Scott Rasmussen is the president of RMG Research, Inc. and founder of the Napolitan Institute.
Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.
- October 30, 2025-215 races in 2025 will see candidates share the same last name
- October 29, 2025-96 years ago, Black Tuesday crashed the stock market
- October 28, 2025-20% of voters say America is much safer than it was a year ago
- October 27, 2025-72% of voters say freedom of the press is very important
- October 24, 2025-16 states do not have any private school choice programs
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Scott Rasmussen’s Number of the Day is published by Ballotpedia weekdays at 8:00 a.m. Eastern. Click here to check out the latest update.
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Columns published on Ballotpedia reflect the views of the author.
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