Scott Rasmussen's Number of the Day for June 25, 2019
The Number of the Day columns published on Ballotpedia reflect the views of the author.
June 25, 2019: The era of interactive television has arrived.
Eighty-eight percent (88%) of television viewers use a second digital device while watching TV.[1]
The Bond Internet Trends report compiled by Mary Meeker reports that 71% use their other devices to look up content related to what they’re watching.
Forty-one percent (41%) message family and friends about what they’re watching.
The report suggests that multi-platform access improves the relevancy of the experience. And it creates opportunities for better ad experiences. Last Thursday’s Number of the Day showed that 51% of all ad dollars are now spent on digital platforms.
Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.
- June 24, 2019 – 10 percent of Americans frequently check their horoscope
- June 21, 2019 – 58 percent of voters optimistic about America’s future
- June 20, 2019 – 51 percent of advertising goes to digital platforms
- June 19, 2019 – 154 years ago today, Union soldiers informed Texas slaves they were free
- June 18, 2019 – Four years ago this month, Donald Trump was at 1% in Republican primary polling
- To see other recent numbers, check out the archive.
Scott Rasmussen’s Number of the Day is published by Ballotpedia weekdays at 8:00 a.m. Eastern. Click here to check out the latest update.
The Number of the Day is broadcast on local stations across the country. An archive of these broadcasts can be found here.
Columns published on Ballotpedia reflect the views of the author.
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