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Missouri Secretary of State election, 2024 (August 6 Democratic primary)

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2020
Missouri Secretary of State
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Democratic primary
Republican primary
General election
Election details
Filing deadline: March 26, 2024
Primary: August 6, 2024
General: November 5, 2024

Pre-election incumbent(s):
Jay Ashcroft (R)
How to vote
Poll times: 6 a.m. to 7 p.m.
Voting in Missouri
Ballotpedia analysis
Federal and state primary competitiveness
State executive elections in 2024
Impact of term limits in 2024
State government trifectas
State government triplexes
Ballotpedia's Election Analysis Hub, 2024
Missouri
executive elections
Governor

Lieutenant Governor
Attorney General
Secretary of State
Treasurer

A Democratic Party primary took place on August 6, 2024, in Missouri to determine which candidate would earn the right to run as the party's nominee in the state's secretary of state election on November 5, 2024.

Barbara Phifer advanced from the Democratic primary for Missouri Secretary of State.

This page focuses on Missouri's Democratic Party Secretary of State primary. For more in-depth information on Missouri's Republican Secretary of State primary and the general election, see the following pages:

Candidates and election results

Democratic primary election

Democratic primary for Missouri Secretary of State

Barbara Phifer defeated Monique Williams and Haley Jacobson in the Democratic primary for Missouri Secretary of State on August 6, 2024.

Candidate
%
Votes
Image of Barbara Phifer
Barbara Phifer Candidate Connection
 
40.9
 
146,562
Image of Monique Williams
Monique Williams Candidate Connection
 
34.4
 
123,386
Image of Haley Jacobson
Haley Jacobson Candidate Connection
 
24.7
 
88,670

Total votes: 358,618
Candidate Connection = candidate completed the Ballotpedia Candidate Connection survey.
If you are a candidate and would like to tell readers and voters more about why they should vote for you, complete the Ballotpedia Candidate Connection Survey.

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Candidate profiles

This section includes candidate profiles that may be created in one of two ways: either the candidate completed Ballotpedia's Candidate Connection survey, or Ballotpedia staff may compile a profile based on campaign websites, advertisements, and public statements after identifying the candidate as noteworthy. For more on how we select candidates to include, click here.

Image of Haley Jacobson

WebsiteFacebookTwitter

Party: Democratic Party

Incumbent: No

Political Office: None

Submitted Biography "I am a native Saint Louisan. I graduated from John Burroughs School and earned both a Bachelors of Arts in Linguistics from Reed College and a Bachelors of Science in Nursing from Goldfarb School of Nursing at Barnes-Jewish College. I earned a certificate in Applied Conflict Transformation from the Center for Peace and Conflict Studies in Cambodia. I worked as a teacher and experiential educator in the US and across Asia before returning to Saint Louis. I then worked for nonprofits focused on equitable development in Saint Louis and was a loan officer with the CDC at the International Institute in Saint Louis before transitioning to emergency medicine and critical care. I currently work full time at both the Saint Louis University Hospital’s Emergency Department and Saint Louis Children’s Hospital Neonatal Intensive Care Unit. I have a younger brother and a dog. I spent my childhood playing the cello and played in both the St. Louis Youth Symphony and Missouri All-State Orchestra while in high school. I am enthusiastic about the outdoors and have held a variety of outdoors certificates allowing me to lead students on wilderness trips. I live in the City of Saint Louis."


Key Messages

To read this candidate's full survey responses, click here.


My number one goal as Secretary of State is to rebuild the people’s trust in the office. The Secretary of State should be seen as someone who isn’t helping any political party’s agenda but is strictly neutral, focused on ensuring the system works with integrity. I want to run the office so no one can tell whether I ran as a Democratic or Republican candidate. If I can get the people to view the office as fair, neutral, and non-partisan, I will feel a strong measure of success.


The Secretary of State is the one person most responsible for the integrity of elections and fair, legal access to voting. Local officials who run elections play a crucial role and need protection from improper interference and harassment. Additionally, the Secretary of State is responsible for ensuring ballot measures and elections materials are clearly written, without confusing or misleading language, and without “ballot candy” designed to improperly influence the public. Voters have the right to expect that when they walk into the voting booth or complete an absentee ballot they can clearly understand the measures they are voting on, and can complete their ballots confident they cast their vote for the ideas and people they intended.


Accumulating capital to invest in one's own future is part of the American dream. It is essential that when working people and small businesses earn money to save and begin to invest, they are not cheated. I plan to focus increased efforts to ensure rules regulating investing and business are both well known and enforced. We cannot protect the public from all bad investments, but we can protect the public from investments and advisors that are dishonest and deceptive. The Secretary of State’s office investigates investor complaints and enforces securities laws to protect the people of Missouri from bad actors. I will focus on expanding education and enforcement so more Missourians feel they can safely participate in securities markets.

This information was current as of the candidate's run for Missouri Secretary of State in 2024.

Image of Barbara Phifer

WebsiteFacebookTwitter

Party: Democratic Party

Incumbent: No

Political Office: None

Submitted Biography "I’m Barbara Phifer, a lifelong Missourian, former United Methodist pastor, and current State Representative running for Missouri Secretary of State. I’ve spent over 40 years in ministry, working in diverse communities and advocating for social justice, which taught me the value of integrity, fairness, and compassion in leadership. My passion for public service led me to the Missouri House of Representatives, where I’ve worked to expand access to healthcare, defend public education, and protect the rights of women, voters, and marginalized communities. Now, I’m running for Secretary of State because I believe every Missourian deserves a government that works for them, not against them. In this role, I will be a nonpartisan guardian of election integrity, ensuring our voting process is fair, transparent, and accessible to all. My commitment to clear ballot language and defending voter rights is driven by my belief that democracy works best when everyone has a voice. With experience as a legislator and a deep understanding of the importance of trust and transparency, I’m ready to serve all Missourians with integrity and accountability."


Key Messages

To read this candidate's full survey responses, click here.


As Missouri’s next Secretary of State, I will ensure our elections are free, fair, transparent, and accessible to every eligible voter. Missouri voters deserve clear, neutral ballot language that isn’t manipulated to push a political agenda. In the face of growing misinformation and attempts to suppress voter participation, I will fight to safeguard our democracy by expanding early voting, supporting absentee voting, and ensuring secure, nonpartisan elections. With my experience as a state representative, I’ve seen firsthand how critical it is to protect voters from disenfranchisement, and I’ll bring that commitment to every decision I make.


I will defend Missouri’s public libraries and local control over them, ensuring they remain places of learning, inclusion, and free expression. Recent attacks on libraries and attempts to censor books threaten our core democratic values. I believe library boards, not politicians, should decide how to best serve their communities, and I will support policies that empower local decision-making. Libraries are essential hubs for education, access to information, and community engagement. As Secretary of State, I’ll make sure they have the resources and protections they need to thrive, free from political interference or censorship.


I’m running to protect and expand the rights of all Missourians—whether it’s fighting for reproductive rights, supporting public education, or ensuring equal access to voting. When Missouri was the first state to enact a near-total abortion ban, I knew we had to fight back to restore reproductive freedom and protect women’s healthcare. As a legislator, I’ve consistently stood up for working families, women’s rights, and the LGBTQ+ community. I will bring that same dedication to the Secretary of State’s office, making sure our democracy reflects the will of the people, not political extremes.

This information was current as of the candidate's run for Missouri Secretary of State in 2024.

Image of Monique Williams

Website

Party: Democratic Party

Incumbent: No

Political Office: None

Submitted Biography "Monique Williams is a native of Missouri and currently lives in the City St. Louis, Missouri. She attended high school in St. Louis County at the Maplewood Richmond Heights school district. She earned a bachelor of science degree in Business and Accounting at the University of Missouri – St. Louis campus. Monique spent her career serving the public interest as a Certified Public Accountant and Auditor for the Office of Missouri State Auditor (1999-2009); an Auditor and Accountant for the City of St. Louis, Missouri (2000-2022) and a small business owner since 2001. Monique has been a registered Democrat and canvasser since the age of 18. She served as a voting member on the public forum for Great Rivers Greenway Planning & Design Committee, advocated and encouraged legislation for the “Property Tax Freeze for Senior Citizens” in Missouri that was approved by SB 190 and signed into law by Governor Parsons."


Key Messages

To read this candidate's full survey responses, click here.


I support Integrity in the overall election process.


I support reproductive freedom


I support libraries and programs that foster education and reading skills.

This information was current as of the candidate's run for Missouri Secretary of State in 2024.

Voting information

See also: Voting in Missouri

Election information in Missouri: Aug. 6, 2024, election.

What was the voter registration deadline?

  • In-person: July 10, 2024
  • By mail: Postmarked by July 10, 2024
  • Online: July 10, 2024

Was absentee/mail-in voting available to all voters?

No

What was the absentee/mail-in ballot request deadline?

  • In-person: Aug. 5, 2024
  • By mail: Received by July 24, 2024
  • Online: N/A

What was the absentee/mail-in ballot return deadline?

  • In-person: Aug. 6, 2024
  • By mail: Received by Aug. 6, 2024

Was early voting available to all voters?

N/A

What were the early voting start and end dates?

July 23, 2024 to Aug. 5, 2024

Were all voters required to present ID at the polls? If so, was a photo or non-photo ID required?

N/A

When were polls open on Election Day?

6:00 a.m. - 7:00 p.m. (CST)


Election analysis

Click the tabs below to view information about demographics, past elections, and partisan control of the state.

  • Presidential elections - Information about presidential elections in the state.
  • Statewide elections - Information about recent U.S. Senate and gubernatorial elections in the state.
  • State partisanship - The partisan makeup of the state's congressional delegation and state government.
  • Demographics - Information about the state's demographics and how they compare to the country as a whole.


See also: Presidential voting trends in Missouri and The Cook Political Report's Partisan Voter Index

Cook PVI by congressional district

Cook Political Report's Partisan Voter Index for Missouri, 2024
District Incumbent Party PVI
Missouri's 1st Cori Bush Electiondot.png Democratic D+27
Missouri's 2nd Ann Wagner Ends.png Republican R+7
Missouri's 3rd Blaine Luetkemeyer Ends.png Republican R+16
Missouri's 4th Mark Alford Ends.png Republican R+23
Missouri's 5th Emanuel Cleaver Electiondot.png Democratic D+11
Missouri's 6th Sam Graves Ends.png Republican R+21
Missouri's 7th Eric Burlison Ends.png Republican R+24
Missouri's 8th Jason Smith Ends.png Republican R+28


2020 presidential results by 2024 congressional district lines

2020 presidential results in congressional districts based on 2024 district lines, Missouri[1]
District Joe Biden Democratic Party Donald Trump Republican Party
Missouri's 1st 78.4% 20.0%
Missouri's 2nd 45.3% 53.0%
Missouri's 3rd 35.9% 62.2%
Missouri's 4th 29.3% 68.7%
Missouri's 5th 62.2% 35.9%
Missouri's 6th 30.6% 67.7%
Missouri's 7th 28.4% 69.8%
Missouri's 8th 23.6% 75.0%


2012-2020

How a state's counties vote in a presidential election and the size of those counties can provide additional insights into election outcomes at other levels of government including statewide and congressional races. Below, four categories are used to describe each county's voting pattern over the 2012, 2016, and 2020 presidential elections: Solid, Trending, Battleground, and New. Click [show] on the table below for examples:


Following the 2020 presidential election, 64.2% of Missourians lived in one of the state's 111 Solid Republican counties, which voted for the Republican presidential candidate in every election from 2012 to 2020, and 35.8% lived in one of four Solid Democratic counties. Overall, Missouri was Solid Republican, having voted for Mitt Romney (R) in 2012, Donald Trump (R) in 2016, and Donald Trump (R) in 2020. Use the table below to view the total number of each type of county in Missouri following the 2020 election as well as the overall percentage of the state population located in each county type.[2]

Historical voting trends

Missouri presidential election results (1900-2020)

  • 14 Democratic wins
  • 17 Republican wins
Year 1900 1904 1908 1912 1916 1920 1924 1928 1932 1936 1940 1944 1948 1952 1956 1960 1964 1968 1972 1976 1980 1984 1988 1992 1996 2000 2004 2008 2012 2016 2020
Winning Party D R R D D R R R D D D D D R D D D R R D R R R D D R R R R R R

This section details the results of the five most recent U.S. Senate and gubernatorial elections held in the state.

U.S. Senate elections

See also: List of United States Senators from Missouri

The table below details the vote in the five most recent U.S. Senate races in Missouri.

U.S. Senate election results in Missouri
Race Winner Runner up
2022 55.4%Republican Party 42.2%Democratic Party
2018 51.4%Republican Party 45.6%Democratic Party
2016 49.3%Republican Party 46.2%Democratic Party
2012 54.8%Democratic Party 39.0%Republican Party
2010 54.3%Republican Party 40.6%Democratic Party
Average 51.9 43.7

Gubernatorial elections

See also: Governor of Missouri

The table below details the vote in the five most recent gubernatorial elections in Missouri.

Gubernatorial election results in Missouri
Race Winner Runner up
2020 57.1%Republican Party 40.7%Democratic Party
2016 51.1%Republican Party 45.6%Democratic Party
2012 54.8%Democratic Party 42.5%Republican Party
2008 58.4%Democratic Party 39.5%Republican Party
2004 50.8%Republican Party 47.8%Democratic Party
Average 54.4 43.2
See also: Party control of Missouri state government

Congressional delegation

The table below displays the partisan composition of Missouri's congressional delegation as of May 2024.

Congressional Partisan Breakdown from Missouri
Party U.S. Senate U.S. House Total
Democratic 0 2 2
Republican 2 6 8
Independent 0 0 0
Vacancies 0 0 0
Total 2 8 10

State executive

The table below displays the officeholders in Missouri's top four state executive offices as May 2024.

State executive officials in Missouri, May 2024
Office Officeholder
Governor Republican Party Mike Parson
Lieutenant Governor Republican Party Mike Kehoe
Secretary of State Republican Party Jay Ashcroft
Attorney General Republican Party Andrew Bailey

State legislature

Missouri State Senate

Party As of February 2024
     Democratic Party 10
     Republican Party 24
     Other 0
     Vacancies 0
Total 34

Missouri House of Representatives

Party As of February 2024
     Democratic Party 51
     Republican Party 111
     Other 0
     Vacancies 1
Total 163

Trifecta control

The table below shows the state's trifecta status from 1992 until the 2024 election.

Missouri Party Control: 1992-2024
Eight years of Democratic trifectas  •  Twelve years of Republican trifectas
Scroll left and right on the table below to view more years.

Year 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Governor R D D D D D D D D D D D D R R R R D D D D D D D D R R R R R R R R
Senate D D D D D D D D D R R R R R R R R R R R R R R R R R R R R R R R R
House D D D D D D D D D D D R R R R R R R R R R R R R R R R R R R R R R

The table below details demographic data in Missouri and compares it to the broader United States as of 2022.

Demographic Data for Missouri
Missouri United States
Population 6,154,913 331,449,281
Land area (sq mi) 68,745 3,531,905
Race and ethnicity**
White 79.4% 65.9%
Black/African American 11.3% 12.5%
Asian 2.1% 5.8%
Native American 0.3% 0.8%
Pacific Islander 0.1% 0.2%
Other (single race) 1.5% 6%
Multiple 5.4% 8.8%
Hispanic/Latino 4.6% 18.7%
Education
High school graduation rate 91.3% 89.1%
College graduation rate 31.2% 34.3%
Income
Median household income $65,920 $75,149
Persons below poverty level 8.5% 8.8%
Source: population provided by U.S. Census Bureau, "Decennial Census" (2020). Other figures provided by U.S. Census Bureau, "American Community Survey" (5-year estimates 2017-2022).
**Note: Percentages for race and ethnicity may add up to more than 100 percent because respondents may report more than one race and the Hispanic/Latino ethnicity may be selected in conjunction with any race. Read more about race and ethnicity in the census here.

State profile

Demographic data for Missouri
 MissouriU.S.
Total population:6,076,204316,515,021
Land area (sq mi):68,7423,531,905
Race and ethnicity**
White:82.6%73.6%
Black/African American:11.5%12.6%
Asian:1.8%5.1%
Native American:0.4%0.8%
Pacific Islander:0.1%0.2%
Two or more:2.4%3%
Hispanic/Latino:3.9%17.1%
Education
High school graduation rate:88.4%86.7%
College graduation rate:27.1%29.8%
Income
Median household income:$48,173$53,889
Persons below poverty level:18.2%11.3%
Source: U.S. Census Bureau, "American Community Survey" (5-year estimates 2010-2015)
Click here for more information on the 2020 census and here for more on its impact on the redistricting process in Missouri.
**Note: Percentages for race and ethnicity may add up to more than 100 percent because respondents may report more than one race and the Hispanic/Latino ethnicity may be selected in conjunction with any race. Read more about race and ethnicity in the census here.

Presidential voting pattern

See also: Presidential voting trends in Missouri

Missouri voted Republican in all seven presidential elections between 2000 and 2024.


More Missouri coverage on Ballotpedia

See also

Missouri State Executive Elections News and Analysis
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Missouri State Executive Offices
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Missouri elections: 2025202420232022202120202019201820172016
Party control of state government
State government trifectas
State of the state addresses
Partisan composition of governors

External links

Footnotes