Hillary Clinton announced her presidential run on April 12, 2015.[1]
- Clinton reportedly spent $52.3 million on television ads for the general election as of August 9, 2016.[2]
- On August 3, 2016, the Clinton campaign released “Someplace,” an ad focused on Trump’s history of outsourcing. The clip was part of an economy-centered ad campaign in battleground states that had began in mid-August.[3]
- The Clinton campaign released a new web video on July 21, 2016, that featured video clips of Donald Trump praising Hillary Clinton, including a quote where he said “she’d make a great president.” The video ends, “Donald Trump: occasionally right.”[4]
- On July 21, 2016, the Clinton campaign launched a Spanish-language Twitter account and website. "The campaign's Spanish-language Twitter account will feature original and translated content in Spanish. This account is a reflection of Hillary's commitment to our community and an effort to ensure that her message is accessible to as many communities as possible," said Latino content strategist Paola Luisi.[5]
- "Confessions of a Republican," a web video released by the Clinton campaign on July 18, 2016, recreated a 1964 ad against Barry Goldwater by featuring the same actor from the original ad, Bill Bogert, expressing his concern with Donald Trump’s candidacy.[6]
- The Clinton campaign released an ad on July 16, 2016, that presented Donald Trump as “unsteady” on foreign policy. According to CNN, the ad "is a continuation of previously announced eight-figure buy for ads in Virginia, Ohio, Colorado, New Hampshire, Iowa, Florida, Nevada and North Carolina."[7]
- The Clinton campaign released an ad, “Role Models,” that began airing in North Carolina beginning on July 21, 2016. It featured children watching clips of Donald Trump making controversial statements about Mexicans, Megyn Kelly, and a disabled reporter.[8]
- Hillary Clinton aired her first Spanish-language ad of the general election on June 25, 2016, during the Chile-Argentina Copa America final. The ad began by highlighting Donald Trump’s proposal to construct a wall along the U.S.-Mexico border and featured the stories of five Americans of Hispanic descent.[9]
- On June 15, 2016, the Clinton campaign made ad buys in eight battleground states — Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, and Virginia. Some of the purchases ran through July. "In omitting Pennsylvania, Michigan or Wisconsin from the buy while including North Carolina, a state Obama won in 2008 but not 2012, the Clinton campaign joins Priorities — which this month added North Carolina to its buy — in implying that it doesn’t believe the Trump argument that he can win over sufficient numbers of Rust Belt, working class white males to reset the map," Politico reported.[10]
- The Clinton campaign released its first general election campaign ad, “Who We Are,” on June 11, 2016. "It's wrong to pit people against each other. We've had enough partisan division and gridlock already. It's time to unite behind some simple, common goals,” Clinton says in the video after showing clips of Trump mocking a disabled reporter and encouraging a supporter to “knock the crap out” of a protester.[11]
- Trump tweeted in response on June 12, 2016, “Clinton made a false ad about me where I was imitating a reporter GROVELING after he changed his story. I would NEVER mock disabled. Shame!”
- The Clinton campaign released on June 11, 2016, an infomercial parody of Trump University. “We guarantee you’ll give Trump U a glowing review—because we’ll make you. Don’t miss this once-in-a-lifetime chance to give your hard-earned money to an alleged billionaire,” the narrator concludes in the clip.[12]
- As part of a $35 million ad campaign, the pro-Clinton Priorities USA super PAC released an ad on June 9, 2016, targeting Latino voters. It featured several clips of Republicans condemning Trump’s comments about federal judge Gonzalo Curiel as “racist.” Along with three other similar ads, the video was on Facebook, Pandora, and Instagram in Colorado, Nevada, and Florida.[13]
- The Clinton campaign released a three-minute video, “History Made,” on June 7, 2016, to introduce Clinton as the presumptive Democratic nominee and celebrate the historic nature of her win. It featured a clip of Clinton saying, “Let’s learn from the wisdom of every mother and father who teaches their daughters there is no limit on how big she can dream and how much she can achieve."[14]
- On June 6, 2016, Priorities USA, a super-PAC supporting Clinton, released the ad, “Grace,” which criticized Trump for mocking a reporter with disabilities. The ad featured the parents of Grace Glaros, who has a spinal disability. Grace’s mother says, "When I saw Donald Trump mock a disabled person, I was just shocked. The children at Grace's school all know never to mock her and so for an adult to mock someone with a disability is shocking." Grace's father says, "When I saw Donald Trump mock somebody with a disability, it showed me his soul, it showed me his heart. And I didn't like what I saw.” The ad ran in Ohio, Florida, Virginia, Nevada, Colorado, Iowa, and New Hampshire this summer.[15]
- Priorities USA, a pro-Clinton super PAC, released two ads on May 17, 2016, that it aired in Ohio, Florida, Virginia, and Nevada for three weeks. The ads were part of a $6 million ad buy. One of the ads, “Speak,” featured women mouthing statements Trump has made about Megyn Kelly and his daughter Ivanka Trump. The ad concluded with a narrator asking, “Does Donald Trump really speak for you?”[17]
- On May 13, 2016, Clinton’s campaign released a one-minute web video questioning what Donald Trump was “hiding” by delaying the release of his tax returns. “He will not follow the example of every single Democratic and Republican presidential nominee since 1976,” CNN’s Jake Tapper says in one of the clips used.[18]
- Clinton released a radio ad in Kentucky that focused on the “the hard truths of injustice and systemic racism.” Actor Morgan Freeman concludes the ad, saying, “She fought in the Senate to end racial profiling and discriminatory sentencing. So, if you want to know who will stand up for racial justice, look to someone who always has.”[19]
- Clinton released an ad, “Love and Kindness,” in Pennsylvania, Maryland and Connecticut media markets on April 25, 2016. It featured a montage of images including Clinton meeting with the mother of Sandra Bland, the civil rights leader and U.S. Rep. John Lewis (D-Ga.), and former U.S. Rep. Gabrielle Giffords (D-Ariz.).[20]
- On April 20, 2016, Clinton’s campaign released an ad, “My Mom,” which featured Erica Smegielski, the daughter of Sandy Hook Elementary School principal Dawn Hochsprung, discussing her mother’s murder and belief that “Clinton is the only candidate that has what it takes to take on the gun lobby.”[21]
- Ahead of the state's 2016 primary, Clinton’s campaign released an ad in New York attacking Trump’s policies on abortion and immigration. "Donald Trump says we can solve America's problems by turning against each other. It's wrong, and it goes against everything New York and America stand for,” Clinton says at the end of the clip.[22]
- On March 29, 2016, Hillary Clinton released the ad, “New York,” which criticized Donald Trump for his immigration plan and divisive rhetoric. In the ad, Clinton says, "So when some say we can solve America's problems by building walls, banning people based on their religion and turning against each other, well, this is New York, and we know better.”[25]
- On February 17, 2016, Hillary Clinton released an ad in Nevada ahead of the February 20, 2016 caucuses. Latinos make up 27.8 percent of the state's population, according to a Census data from 2014.[26] The ad featured a young girl expressing fear that her parents will be deported. Clinton tells her, “I’m going to do everything I can so you don’t have to be scared.”[27]
- On January 26, 2016, Clinton released an ad titled “Children” that uses archival footage to highlight her work to help children over her career in public service.[28]
- Clinton released an ad January 22, 2016, titled "The World," which made the case that she was the most prepared candidate to be president, the "toughest job in the world," the ad said.[29]
- Clinton released “Incredible” on January 9, 2016, an ad broadcast in New Hampshire and Iowa. It featured clips of Donald Trump, Ted Cruz, and Chris Christie making aggressive or inflammatory statements. A narrator concluded, “They’re backward, even dangerous. Who’s the one candidate who can stop them? Hillary Clinton. Tested and tough. To stop them, stand with her.”[30]
- Clinton’s attempt to connect with black voters by changing her logo for Kwanzaa on December 26, 2015, was criticized on Twitter as “pandering at its worst,” according to The Daily Beast. The Washington Examiner also reported that “Various Twitter users mocked the candidate by creating their own Clinton logos appropriating black culture, some reading ‘Grillary’ or with Clinton rapping on top of the ‘H,’ as the hashtag #NewHillaryLogo began trending.”[31][32]
- On December 29, 2015, Clinton’s campaign began airing an unannounced ad in Iowa and New Hampshire that focused on “economic fairness,” according to The New York Times. The narrator in the ad says, “On average, it takes three hundred Americans working for a solid year to make as much money as one top CEO. It’s called the wage gap. And the Republicans will make it worse by lowering taxes for those at the top and letting corporations write their own rules.”[33]
- On December 21, 2015, Clinton's campaign published a list of "7 things Hillary Clinton has in common with your abuela" in an effort to connect with Latino voters. The article received a mixed response, with many Latinos taking to Twitter to highlight the ways Clinton was dissimilar from their grandmothers. In response to accusations that Clinton was “Hispandering,” a campaign official told National Public Radio December 26, 2015, that the list had been written by a Latina staffer “because Clinton reminded her of her own deceased abuela.”[34]
- Clinton’s campaign released a Grinch-themed video on December 21, 2015, that used clips of Republican presidential candidates speaking about immigration and Planned Parenthood to tell the story of “How the Republicans Steal Progress.”[35]
- Correct the Record, a super PAC supporting Clinton, sent customized “Make America Great Again” trucker hats to several Republican candidates, CNN reported December 14. Each hat was customized with an additional phrase relevant to that candidate’s position on the Syrian refugee crisis. These include “prove your Christianity,” “no Muslim presidents,” “no orphan refugees,” and “close mosques and diners.”[36]
- During the third Republican primary debate on October 28, 2015, Clinton aired ads in Iowa and New Hampshire focusing on the individual stories of women dealing with unequal pay and college affordability issues. “Mrs. Clinton’s early ads have been criticized privately by some senior Democrats as unmemorable biographical spots that have not broken through the clutter of television advertisements. But the new ones also focus attention away from Mrs. Clinton, who has sometimes been faulted for turning the discussion to herself too frequently,” noted Maggie Haberman of The New York Times.[37]
- Correct the Record, a super PAC supporting Clinton, released a 140-page book on October 21, 2015, of opposition research against the House Select Committee on Benghazi and its members.[38] [39]
- Clinton released her first national ad on October 6, 2015. It featured U.S. Rep. Kevin McCarthy's (R-Calif.) saying the House Select Committee on Benghazi was created to politically target Clinton. “The Republicans finally admit it,” the ad’s narrator says. “The Republicans have spent millions attacking Hillary because she’s fighting for everything they oppose, from affordable healthcare to equal pay. She’ll never stop fighting for you and the Republicans know it.”[40]
- Clinton released an ad on August 19, 2015, which aired in New Hampshire and Iowa, promoting a populist message. “When you see that you’ve got CEO’s making 300 times what the average worker’s making you know the deck is stacked in favor of those at the top. … We need to have people believing that their work will be rewarded. So I’m going to be doing everything I can to try to get that deck reshuffled so being middle class means something again,” Clinton said in the video.[41]
- Clinton's campaign purchased $2 million of airtime in Iowa and New Hampshire in August 2015. Clinton's first two videos highlighted the influence of her mother and Clinton’s early legal career.[42]
| Clinton's August 2, 2015, ad describing her biggest inspiration: her mother, Dorothy.
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| Clinton's August 2, 2015, ad discussing her early professional work.
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| Clinton's August 19, 2015, ad discussing income inequality and the middle class.
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| Clinton ad, released in October 2015, featuring U.S. Rep. McCarthy (R) on House Select Committee on Benghazi
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| The Briefing: How the Republicans Steal Progress, released December 21, 2015
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| Clinton ad, "Incredible", released January 8, 2016
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| Clinton ad, "The World" released in January 22, 2016
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| Clinton ad, "Children" released in January 26, 2016
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| Clinton ad, "Brave" released in February 18, 2016
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| Clinton ad, "Gabby" released in February 26, 2016
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Recent news
This section links to a Google news search for the term Hillary + Clinton + Campaign + Media
See also
- ↑ CNN, "Hillary Clinton launches second presidential bid," April 12, 2015
- ↑ Business Insider, "$52 million to $0: That's how much Hillary Clinton's campaign is outspending Donald Trump's on TV ads," August 9, 2016
- ↑ Talking Points Memo, "New Clinton TV Ad Slams Trump For Outsourcing His Clothing Line (VIDEOS)," August 3, 2016
- ↑ The Hill, "Clinton launches ad using quotes of Trump praising her," July 21, 2016
- ↑ NBC News, "Hillary Clinton Now Has Campaign Site En Español," July 21, 2016
- ↑ The Hill, "Clinton revisits 'Confessions of a Republican' in new ad," July 18, 2016
- ↑ CNN, "New Clinton ad paints Trump as unsteady on foreign policy," July 16, 2016
- ↑ The Charlotte Observer, "Hillary Clinton launches new ad in NC," July 14, 2016
- ↑ CNN, "Clinton hits Trump in first Spanish language ad," June 24, 2016
- ↑ Politico, "Clinton to unleash TV hell on Trump," June 15, 2016
- ↑ Politico, "Clinton launches first general election ad," June 12, 2016
- ↑ TIME, "Hillary Clinton Campaign Releases Fake Infomercial for Trump University," June 11, 2016
- ↑ Politico, "Clinton super PAC targets Hispanics with new anti-Trump digital ads," June 9, 2016
- ↑ The Hill, "Clinton debuts 'History Made' video ahead of Brooklyn speech," June 7, 2016
- ↑ The Hill, "Pro-Clinton super-PAC hits Trump for mocking disabled reporter," June 6, 2016
- ↑ Twitter, "Hillary Clinton," June 6, 2016
- ↑ CNN, "Pro-Clinton super PAC to start airing general election ads on Wednesday," May 17 2016
- ↑ CNN, "Clinton campaign tax video: What's Donald Trump hiding?" May 14, 2016
- ↑ Breitbart, "Morgan Freeman: Hillary Clinton Will Stand For ‘Racial Justice’," May 11, 2016
- ↑ The New York Times, "Hillary Clinton Ad Spreads 'a Little Hope and Love'," April 25, 2016
- ↑ The Huffington Post, "Daughter Of Slain Sandy Hook Principal Stars In New Hillary Clinton Ad," April 20, 2016
- ↑ ABC News, "Hillary Clinton Shifts Focus to Donald Trump in New Attack Ad," April 11, 2016
- ↑ The New York Times, "Hillary Clinton Groups Plan First Ad Against Donald Trump," March 31, 2016
- ↑ The Capital Times, "Hillary Clinton goes after Scott Walker in new Wisconsin ad," March 31, 2016
- ↑ The Hill, "Clinton knocks Trump in New York campaign ad," March 30, 2016
- ↑ ABC News, "Latino Vote in Nevada Key to Bernie Sanders, Hillary Clinton in Democratic Caucus," February 18, 2016
- ↑ The Wall Street Journal, "Hillary Clinton Shows Humanity in Ad Vowing to Help Immigrants," February 18, 2016
- ↑ Politico, "Clinton ad touts her advocacy for children," January 26, 2016
- ↑ CBS News, "Hillary Clinton makes case for world's toughest job in new ad," January 22, 2016
- ↑ The New York Times, "Hillary Clinton Ad Blasts Republicans, Saying Only She ‘Can Stop Them’," January 9, 2016
- ↑ The Daily Beast, "Hillary Clinton’s Tone-Deaf Racial Pandering," December 29, 2015
- ↑ Washington Examiner, "Clinton faces backlash over Kwanzaa tweets," December 28, 2015
- ↑ The New York Times, "Hillary Clinton Ad in Iowa and New Hampshire Focuses on Wage Gap," December 29, 2015
- ↑ NPR, "#MemeOfTheWeek: Hillary Clinton, Not Quite An Abuela," December 26, 2015
- ↑ CNN Politics, "Holiday-themed Hillary rhyming video says Republicans are Grinches," December 21, 2015
- ↑ CNN Politics, "Pro-Clinton super PAC sends Trump hats to GOP 2016ers," December 14, 2015
- ↑ The New York Times, "During Republican Debate, Hillary Clinton to Air Ads Focusing on Women," October 28, 2015
- ↑ CNN Politics, "First on CNN: Super PAC targets Benghazi Committee Republicans ahead of Hillary Clinton's testimony," October 21, 2015
- ↑ Benghazi Research Committee, "The Complete Guide To The Benghazi Select Committee," accessed October 21, 2015
- ↑ Sun Times National, "Hillary Clinton releases 'Attack' ad on Benghazi committee," October 6, 2015
- ↑ The Wall Street Journal, "Hillary Clinton Takes Populist Tone in New Ad as Race Grows Competitive," August 19, 2015
- ↑ The Los Angeles Times, "Hillary Clinton makes a big ad buy targeting voters – and maybe Joe Biden," August 2, 2015
| 2016 United States Presidential Election |
|---|
| | Overviews | |  | | | Candidate profiles | | | | Path to the presidency | | | | Policy positions | | | | On the campaign trail | | | | Campaign staff | | | | Debates |  PBS, February 11, 2016 (Milwaukee) • PBS, February 4, 2016 (Durham, N.H.) • NBC News, January 17, 2016 (Charleston, S.C.) • ABC, December 19, 2015 (Manchester, N.H.) • CBS, November 14, 2015 (Des Moines) • CNN, October 13, 2015](Las Vegas)
 February 13, 2016 (Greenville, S.C.) • ABC, February 6, 2016 (Manchester, N.H.) • Fox News, January 28, 2016 (Des Moines) • Fox Business, January 14, 2016 (North Charleston, S.C.) • CNN, December 15, 2015 (Las Vegas) • Fox Business, November 10, 2015 (Milwaukee) • CNBC, October 28, 2015 (Boulder) • CNN, September 16, 2015 (Reagan Library) • Fox News, August 6, 2015 (Cleveland) | | | Analysis | The media's coverage of Donald Trump • The media's coverage of Hillary Clinton
Post-debate analysis overview
Democratic: April 14, 2016 (CNN) • March 9, 2016 (Univision) • March 6, 2016 (CNN) • February 11, 2016 (PBS) • February 4, 2016 (MSNBC) • January 17, 2016 (NBC) • December 19, 2015 (ABC) • November 14, 2015 (CBS) • October 13, 2015 (CNN)
Republican: March 10, 2016 (CNN) • March 3, 2016 (FNC) • February 25, 2016 (CNN) • February 13, 2016 (CBS) • February 6, 2016 (ABC) • January 28, 2016 (FNC) • January 14, 2016 (FBN) • December 15, 2015 (CNN) • November 10, 2015 (FBN) • October 28, 2015 (CNBC) • September 16, 2015 (CNN)
Insiders Poll: First Democratic debate (October 13, 2015) • Presidential Nominating Index: Clinton remains choice of Democratic Insiders • Presidential Nominating Index: Bush remains choice of Republican Insiders • Insiders Poll: Winners and losers from the Fox News Republican Debate |
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